The Casino group launches a universal debit card through its Banque Casino subsidiary in partnership with MasterCard In response to customer expectations, the Casino group and MasterCard have joined forces to provide a non-credit payment card that offers a wealth of commitment-free benefits and services. In addition to earning “S’Miles” points at Casino outlets, the Casino MasterCard® earns points in any store where purchases are made. The Casino group is the only retail brand to provide a product of this kind. A stand-out product that completes our loyalty programme In launching this immediate debit card, backed by a loyalty programme of this type, the Casino group aims to revitalise its payment card offer and meet the expectations of its customers.
The Casino MasterCard offers
the following advantages: Loyalty: The card includes a universal programme that can earn S’Miles throughout France and abroad, regardless of where the purchases are made, and loyalty is three times better rewarded than with a traditional loyalty card in Casino outlets: •1 S’Miles per euro spent at Casino •1 S’Miles per 5 euros spent elsewhere Simplicity: The consumer does not need to change banks. This is a genuine MasterCard with a simplified acceptance procedure and includes MasterCard’s support and insurance cover at a very competitive price (free for the first year, then € 16 per year – one of the cheapest on the market). Benefiting from the MasterCard acceptance network, it is accepted by more than 32.7 million merchants worldwide.
Innovation: The card is a real innovation as it makes customers’ daily lives easier, avoiding the need for them to keep several different loyalty cards in their wallets. In addition, it offers the MasterCard® PayPass™ service, enabling contactless payment for purchases of up to 25 euros with over 341,000 merchants worldwide. It has been available since 28 September throughout the Casino hypermarket and supermarket networks. About “S’Miles” reward points S’Miles is a multi-partner loyalty programme.
- Each partner brand rewards its customers for their purchases by enabling them to accumulate S’Miles reward points
- The S’Miles earned can then be redeemed for credit vouchers or gifts
- In exchange for 800 S’Miles, customers can get an immediate 10 euro discount on purchases at Casino
- They can also choose from a selection of over 100 gifts by logging onto “My card and my S’Miles” at
- About Casino The Casino group is a leading food retailer in France and internationally
Multi-format and multi-brand, it runs a network of 11,700 stores. The Group generates 62% of its turnover and 59% of its operating income in France, and 38% of its turnover and 41% of its operating income
About MasterCard with over 341,000 merchants worldwide . Arianna White.
It is present in Latin America (Brazil and Colombia) and Southeast Asia (Thailand and Vietnam). As at 31 December 2010, the Group recorded a consolidated turnover of 29 billion euros and a net income (Group share) of 559 million euros.
Casino is listed on the Paris Bourse. About Banque Casino Banque Casino is a subsidiary of the Casino group and the Crédit Mutuel Group. It develops and markets bancassurance products and services to Casino group customers: bank cards, consumer credit, insurance and pension products. It markets its products in Casino Hypermarkets and Supermarkets, in Proximité outlets and on the Cdiscount website.
Banque Casino has designed this new card in partnership with Crédit Mutuel. By early 2012, the bank’s full range of financial products will be delivered by Crédit Mutuel. About MasterCard MasterCard (NYSE: MA) is a global payments and technology operates the world’s fastest payments processing network, connecting consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories. MasterCard’s products and services make everyday commercial activities – such as shopping, travelling, running a business and financial management – easier, more secure and more efficient for everyone.
For further information, go to . You can also follow us on Twitter: @mastercardnews or be part of the discussion on The Heart of Commerce Blog. Press Contacts Casino: Casino group: Frédéric Croccel – – 01 53 65 24 39 Image 7 : Priscille Reneaume – – 01 53 70 74 70 Press Contacts have a peek here idebit casino MasterCard: Myriam Gasnier, Weber Shandwick – – 01 47 59 56 36 PR20111003- (pdf 160.5 ko) Privacy & Cookies Policy